Robyn Waters, former vice president of trend, design, and product development at Target, has written an easy to read, interesting book on trends and countertrends that are taking hold. The Hummer and the Mini is a book that demonstrates how every product that becomes the new rave such as the Hummer, has a counter product which is designed to be exactly the opposite, like the Mini Cooper
The Hummer is known as a large, luxurious, excessive vehicle that eats up gas and is awful for the environment. At the same time, the Mini Cooper, which is just as popular in the opposite way, is known for its great gas mileage, speed and style, and not being awful for the environment
Waters applies her ideas of the Hummer vs. the Mini Cooper to all types of products and services available to people everywhere. The book is broken down into ten chapters, all covering a different sector of products which have trends and countertrends
There are dozens of examples in every chapter, and in this review I will give a brief summary of some of the most interesting examples
In the beginning of her book, Waters explains how she personally spotted trends and countertrends while working at Target. She describes how people love to buy expensive clothes, but at the same time will buy an expensive pair of jeans and wear a five dollar t-shirt with those jeans
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